Scientific misrepresentation in mainstream media can fuel misinformation, distort public perceptions and have real-world consequences, from public health crises to policy failures. This project examines how unreliable scientific information is disseminated through traditional news channels and amplified on digital platforms. By examining cases such as retracted studies and misleading claims, we aim to improve public discernment and media accountability.

Through stakeholder engagement, media training and interactive educational formats, OIKOPLUS ensures that journalists have the tools they need to critically evaluate scientific claims. A multi-platform outreach strategy – including social media campaigns, explainer videos and workshops – helps translate complex findings into accessible content. By promoting responsible science communication, we aim to contribute to a more transparent and informed media ecosystem.